Design inspiration from Aesop modern apothecary today. Known for their beautiful minimalist branding and design, Aesop began in Melbourne, Australia 28 years ago and now has locations all over the world. With each location, Aesop takes a holistic approach to designing the space so that it reflects the city, landscape, culture and community, while striving for sustainability. I particularly love Aesop Kyoto, as it draws inspiration from Jun'ichiro Tanizaki (Japanese novelist who writes about the aesthetic sense in his essay In Praise of Shadows), Kyoto's Machiya townhouses (traditional wooden townhouses), and the vertical alignment of Japanese text. See these influences in the images below in the Aesop Kyoto space.
‘All buildings have a psyche and a soul. When it comes to modern buildings it is the neighbourhood and its essential character, the street, and its place in the fabric of the area that counts.’
- Ilse Crawford
(designer for Aesop)
Designing with intention, awareness and soul is something Azulie strives to do and we take great inspiration from like minded companies who consciously design to fundamentally improve the lives of others.
Be inspired and check out more stories and spaces from Aesop here - we particularly like Aesop Le Marais in Paris utilizing industrial pipe lids as shelves, and do check out Aesop Prinsensgate in Oslo, which takes inspiration from Orthodox churches and monasteries. Enjoy.
Photography and quote via Aesop